E-COMMERCE

THE CHALLENGE

The Stable was looking to reach new audiences in different ways to meet their ROAS goal. Finding a platform that was able to run unique, attention-grabbing formats was imperative to their success.

WHAT WE DID

The Stable first launched native campaigns, capitalizing on the ability to customize their creatives with witty headlines, body copy, images and a call to action (CTA) that would appeal to their ideal user. To ensure maximum reach and conversions, a mix of prospecting was employed.  The following features to reach their KPIs was leveraged:

3rd-Party Audiences

To ensure maximum scalability and reach, The Stable incorporated a second type of targeting tactic, audience targeting with 3rd-party segments, into their media plan to reach users in their audience personas such as military, NFL fans and golfers.

Custom Browsing Audiences

 Intersecting Interest and Intent segments, as well as some Browsing Audiences composed of Pit Viper’s repurposed search terms, were used to cast a narrow net of hyper-relevant users that fit into personas such as ‘Nascar Fans’ and ‘Ram Pick-Up Truck Enthusiasts’.

Retargeting

By placing a pixel on the Pit Viper site, our platform leveraged a lower-funnel retargeting tactic to bring users back to site and complete a conversion.

WHAT WE ACHIEVED

Following the success of their initial test, The Stable has expanded their original targeting to include new tactics and new geographic targets. They continue to drive incredible ROAS growth across the US, Canada, Europe, New Zealand, and Australia for their client, Pit Viper. Since campaign launch, The Stable has achieved the following results with StackAdapt: ROAS Growth +246% Conversion Rate Growth +387%